Below are some of our favorite links of the week as they relate to marketing, video, and social media.
Welcome to Generation Tweet: 31 percent of online 18 to 24-year-olds use Twitter
If your target market includes the 18- to 24-year-old demographic, make sure you are using Twitter effectively to communicate.
Nearly one-third, or 31 percent, of 18- to 24-year-old Internet users are now Twitter users, Pew found. The figure represents 74 percent growth from May 2011 when just 18 percent of internet users in the 18 to 24 age bracket were Twitter users. Plus, 20 percent of these young adults now use Twitter on a typical day, up from 9 percent in May 2011.
Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]
If your business model involves converting users from free content to paid content (a “freemium” model), video will give you the highest conversion rates according to research.
Conversion rates for movies and video online using a freemium model ranged from 57 to 65%. That’s a pretty large chunk of consumers for sites like Netflix and Hulu (both included in this survey). Even video/images sharing services saw a decent 24% conversion rate at places like Flickr and Shutterfly.
10 Ways That Mobile Learning Will Revolutionize Education
The mobile learning (mLearning) revolution is just getting started, but it promises to bring us quite the ride!
The key for successfully channeling the mLearning revolution will not simply be about digitizing current educational systems. The real appeal will be allowing people to choose their own paths, leverage their talents, and follow their passions and callings. MLearning has much business potential, but the most exciting and rewarding aspect of these solutions is that students of any age or background might have the chance to pursue knowledge that is meaningful, relevant, and realistic to achieve in their own lives.